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This site hilltopdentistry.ca states the following, "Welcome to Hilltop Dentistry Owen Sound, located in the heart of Grey Bruce." We observed that the website stated " We are committed to constantly upgrading our knowledge and skills as well as keeping up with the latest innovations in the oral health field to ensure you get the best available treatment." It also stated " Our office is equipped with Digital radiograph. Technology to reduce the patients exposure to X-ray. We are also proud to offer Invisalign." The header had local dentists as the highest ranking keyword. It was followed by dentist office, owen sound, and ontario which isn't as ranked as highly as local dentists. The next words the site used was canada. dental insurance was also included but will not be understood by search parsers.